Experience My Brand takes the reader on a journey of how to analyze, design, and implement a branded CX. Practical and easily understood steps arm the reader with the tools to effectively implement transformational change and create a unique and sustainable experience for their customers.

Author Joe Tawfik presents an assured collection of valuable insights based on his 25-plus years in senior management, particularly as a CEO in the business services industry.

Tawfik believes that customer experience must become “embedded within a company’s DNA” to differentiate the organization in the age of digital disruption. The book addresses the largest challenge common to any business or government organization wanting to design and execute a customer experience program that is sustainable and differentiates them in the marketplace. Readers are provided with the specific know-how on how to implement strategic CX to achieve increased and long-term profits.

Readers will learn through detailed analysis and real-world illustrations how to:

• Analyze, Design, and Measure Customer Experience
• Implement Superior Customer Experience Initiatives
• Consider how Customer Experience will change and transform the future

Experience My Brand’s unique message makes it a must-have guide for senior managers and their teams who seek to strengthen this critical aspect of their businesses as well as anybody wanting to learn about this increasingly important field. Click to read the full executive summary of the book